PEST Analysis

PEST Analysis

Summary :

In analyzing the macro – environment , it is important to identify the factors that might in turn affect a number of vital variable that are likely to influence the organization's supply and demand levels and its cost .

The use of Pets analysis can be seen effective for busyness and strategic planning, marketing planning , business and product development and research report.. Pest is useful when a company decides to enter its business operation into new markets and new countries. The use of pets , in this case , help to break free of unconscious assumptions , and help to effectively adapt to the realities of the new

environment.

Main aspects of pest analysis

organization should be aware of of demographics change as the structure of the population by age, affluence , region , numbers working and so on have an important bearing on demand s whole and on demand for :

•                                                                                                 technology

•                                                                                                 political

•                                                                                                 economic

•                                                                                                 social

How to write a good Pest Analysis

might include the following issue of :

a company looking at its market, a product looking at its market, a brand in relation to its market , local business unit, a potential acquisition.

Comment :

with pest analysis we can know the factors that might in turn affect a number of vital variable that are likely to influence the organization's supply and demand levels and its cost . And help we to effectively adapt to the realities of the new market (environment).